Michelle Youdeowei – Naturally Tee

Where is your business based?

Naturally Tee is a UK based online retailer, however, we do ship internationally.

What do you make/sell? Tell us about yo’ self

Naturally Tee is an online store selling organic baby clothes and essentials. Our products are made from 100% organic cotton and are approved by the Organic Textile Standard (GOTS). GOTS is the world leading textile processing standard for organic fibers, which validates that the clothing is Organic cotton and is free from toxins.

Organic clothing isn’t a new concept and as consumers are becoming more socially aware there has been an increase in the number of people who purchase organic clothing. Our clothing range is primarily aimed at new-borns up to 18 months. Organic cotton is good for baby’s sensitive skin because no harsh chemicals are used in the process. As clothing is in constant contact with a baby’s skin it’s important to select clothing made from sustainable fibers such as organic cotton which ensures harmful toxins and chemicals are kept away from your baby’s skin. The main benefits of organic clothing are that it’s better for the environment, last longer and comfortable to wear.

How long have you had your business?

I launched my business in September 2017, however, I’d been developing the concept for several months beforehand.

How did you get started?

I’ve always wanted to start up a business but I knew it had to be something I’m passionate about. I’ve always had a passion for an organic lifestyle. Personally, an organic lifestyle is making choices which will benefit me and the environment. Where possible I purchase organic food, try to make conscious decisions to reduce my carbon footprint, purchase organic clothes and beauty products.

In my career, I’ve worked in various roles within Procurement, Marketing, and Sales. When I was thinking of a business idea I wanted a business with tied my passion with my skillset. I considered several business ventures and one day I started exploring the Baby market and how I could fit within that space. I knew I wanted to develop something different and I’m always up for a challenge so I began researching organic baby clothes. As ‘organic’ is on trend now, this sphere is becoming heavily populated and highly competitive but I’m confident that Naturally Tee will be able to flourish in this market.

Who or what inspires your work?

My friends inspire me. In my circle of friends, I’m surrounded by entrepreneurial women who are killing it in their various businesses. These ladies have really pushed and challenged me to step outside of my comfort zone to start up a business.

What do you dream for your business in the future?

In the future, I hope to have extended my product range of organic clothes. I’m also keen to develop a charitable side to the business. At present, I’m researching children charities that I can work alongside to support.

What’s your favourite social media platform and why?

My favourite social media platform is Instagram because it has the potential to reach so many people.

How do you pick yourself up when things go wrong?

As Naturally Tee is a new start-up business there has been a lot of challenges along the way. My biggest challenge was taking the steps from developing my concept into an actual business. Some days you will feel motivated to work on it and other days I felt overwhelmed by everything I needed to do and the competition. I picked myself up by having belief in my concept and myself. The biggest challenge in life is fear, so I had to learn to block out the negative thoughts and focus on my goal. It’s also important to manage your expectations and trust that if you continue to work hard your business will become successful.

What’s one thing no one knows about you? Give us an interesting fact!

A few years ago, I learned British Sign Language

If you could have any superpower what would it be?

I’d like the ability to be invisible so that I could eavesdrop on people’s conversations 😊

What are your social media handles? Please include links

Instagram handle – @naturally_teeltd

Facebook page – Naturally tee ltd

Where can we find your stuff?

We have an online store, the website address is


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