When it comes to spotting mistakes made by brands – or anyone for that fact – nobody is safe from the all-seeing eyes of Twitter. Well H&M is the latest fashion brand to come under fire for an image that is being branded as racist.
While the jumper itself is innocent enough – emblazoned with ‘Coolest Monkey in the Jungle’ – it was the photo on the website that people disapproved of, featuring the hoodie on a black boy. While there were white children in jumpers that read ‘Survival Expert’ and ‘Awesome’ – neither with negative undertones – Twitter was perplexed how something to that effect could have been disregarded.
Obviously, shock followed with individuals indignantly tweeting the high street chain. New York Times reporter Charles Blow said “@hm, have you lost your damned minds?!?!?!” while others were befuddled concerning how the picture was apparently endorsed by an entire chain of individuals without being hailed.
H&M released a statement apologizing for the image – which has now been expelled from its site – yet the jumper is still available to be purchased.
The Weeknd – who a year ago collaborated with H&M on two capsule collections – has reported he will never again work with the retailer. “woke up this morning shocked and embarrassed by this photo. I’m deeply offended and will not be working with @hm anymore…” (sic) he tweeted.
— Charles M. Blow (@CharlesMBlow) January 8, 2018
Spot the difference… 😏😒 pic.twitter.com/YeQ9BF8d9u
— Clyde Sithole (@ClydeSithole) January 8, 2018
Whose idea was it at @hm to have this little sweet black boy wear a jumper that says ‘coolest monkey in the jungle’?
I mean. What. pic.twitter.com/6AJfMdQS4L
— Stephanie Yeboah (@NerdAboutTown) January 7, 2018