The Weeknd cuts ties with H&M over controversial jumper image

When it comes to spotting mistakes made by brands – or anyone for that fact – nobody is safe from the all-seeing eyes of Twitter. Well H&M is the latest fashion brand to come under fire for an image that is being branded as racist.

While the jumper itself is innocent enough – emblazoned with ‘Coolest Monkey in the Jungle’ – it was the photo on the website that people disapproved of, featuring the hoodie on a black boy. While there were white children in jumpers that read ‘Survival Expert’ and ‘Awesome’ – neither with negative undertones – Twitter was perplexed how something to that effect could have been disregarded.

Obviously, shock followed with individuals indignantly tweeting the high street chain. New York Times reporter Charles Blow said “@hm, have you lost your damned minds?!?!?!” while others were befuddled concerning how the picture was apparently endorsed by an entire chain of individuals without being hailed.

H&M released a statement apologizing for the image – which has now been expelled from its site – yet the jumper is still available to be purchased.

The Weeknd – who a year ago collaborated with H&M on two capsule collections – has reported he will never again work with the retailer. “woke up this morning shocked and embarrassed by this photo. I’m deeply offended and will not be working with @hm anymore…” (sic) he tweeted.

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